Exchange
With it remains as a unique selling proposition the ability to create values. As an example of an understandable and demanded added value towards old economy serves above all the Internet advertisement which removes increasingly the Bezahlphantasien content owners. She allows with even bigger exactness the measurement of a concrete advertising success than they possibly traditional dispatch trade for his catalogue advertisement knows.
In the economical judgement of electronic trade is to be assumed, for the rest, from the fact that he produces achievements for the market economy which are comparable with those traditional (stationary and distance) of trade. Partially additional competitive impulses go out from electronic trade in the parallel process as well as in the exchange process. Also the Internet forms a superior platform for group draughts and network strategies of commercial cooperations and with it chances for small enterprise and medium enterprise (KMU) to the increase of her efficiency in the competition.